212 Republic has a great level of reverence for the creative process; through inspired creativity we can ensure our marketing campaigns are unique, and our content interesting. By promoting a creative working environment 212 Republic urge our creators to keep an open mind whether they be working on a web design project, content marketing piece, or even a full marketing brief. Can there be any other way to run a Creative Agency?
Why do we promote Creativity?
Creativity is essential to todays internet marketer. Creative content will connect with your audience in a way dull, dry content never could, improving the relationship you have with your customers. In addition to improving your brands perception creative content also improves your digital exposure, resulting in backlinks (which in turn can lead to improved search engine positions), social interactions, and more time spent on your site. All of these things compound to increase your digital footprint, increasing your exposure in the process.
212 Republic understands that to be a successful digital marketing agency we must also be a prolific creative agency in Manchester, and this message spreads through our full portfolio of services, from Web design through to social media marketing. We have outlined our creative agency process below to offer some insight into how our minds work (it’s rarely what many expect), we we deeply believe that giving our staff free reign to explore their subconscious we can create content which is not only more relevant, but more interesting too.
We use our creative skills across the full range of our Digital marketing and Design centric products, leading to;
- Distinctive Marketing Strategies
- Inspired Web Design
- Unique Content Marketing
- Competitive PPC
- Futurist SEO
- Creative Video and Imagery
- Inimitable Social Campaigns
Our Creative Process
The answer to the question, ‘where do creative people find their good ideas’, is ‘usually amongst a pile of truly awful ones’. Creativity is not a gift bestowed upon an individual; it begins with idea generation, or research. Naturally, the process of idea generation will result in the collection of ‘less than ideal’ options, but you never know where the thought processes of one bad idea could lead. The key message is to keep your mind open when looking for inspiration. You never know what journey your creative mind will take you on.
The goal of the clarification process is to define the objectives of the work; something which can only be achieved through a full understanding of the brief. It is easy to lose your way when considering so many options, so it is wise to consistently ask yourself questions like, ‘What is my message with this piece?’ ‘Who is this designed to speak to?’ ‘What emotions should it elicit?’ How could this build into the overarching strategy?’ By clarifying our objectives through out the design process we can ensure our results reflect the aims.
Tying closely with the clarification stage, Evaluation is a stage which must be considered at key stages of your design process. Honest evaluation allows artists to look at their work in the aim of locating the strengths and weaknesses of the piece so far. This can be a challenge to do with your own work; at 212 Republic we ask our colleges to offer genuine, open, critique of our creations at numerous stages of the process. The creative process is an evolving one, and trusting the opinion of those around you can lead to some spectacular results.
Once a collection of great ideas have been assembled, we can begin the process of distillation. Distillation represents the process of erasing any work which may not at this stage fulfill the requirements of the Clarification and Evaluation stages – Does the work so far fulfill the expectations of the brief/represent quality work? Distillation can be a tough process for any artist; it is the stage when a number of their designed will ultimately be vetoed. Honesty in the section of the creative process ensures that no time is wasted developing ideas which will not live up to full potential/fulfill the design brief.
Einstein famously worked in a mail office, a role which allowed his mind time to ponder the potential avenues of this theoretical ideas. Many of us have experienced that Eureka moment; single moment when all your pondered thoughts come together. The incubation part of the creative process acknowledges that the human mind is created to come up with the best ideas immediately. By allowing ideas to float in the back of your mind we allow our sub conscious to delve into places our conscious mind cannot. It may sound wasteful, but sometimes the best thing you can do is stop working. Think. Incubate.
The final form of evolution, Perspiration represents a stage in which we work determinedly on our best ideas. Usually involving a number of drafts and a high dose of honesty, Perspiration is the stage in which we create our final pieces of work; the culmination of a process which has forced the creative mind the question the value of its work, and challenged it to tweak to within an inch of its life. The result? Glorious creativity.
212 Republic as a Creative agency in Manchester are passionate about creating work which is unique and inspired, regardless of the requirements of the individual client. The route to marketing success can lie down many avenues, but each are connected by the same alley of creativity. Contact us today to learn how we can use our creative skills to improve your marketing efforts.